Search Strategy
Director of Growth candidates for Irrigreen needed to have a proven track record in consumer-focused environments, especially in scaling initiatives through data-driven strategies and experimentation across paid channels, content, and influencer marketing. Our initial outreach cast a broad net across 100+ companies in sectors like consumer products, IoT, and B2C SaaS and then focused on refining the candidate profile through continued calibration.
Swing Search Insights
- Candidates with team management experience were still excited about stepping into a strategic IC role, drawn by the ownership and influence it offered.
- The chance to work with Irrigreen’s CEO and SVP of Marketing (a SwingSearch placement two years earlier!) was a major draw, many candidates cited them as a key reason for their enthusiasm and positive experience.
- Homeowners in the pipeline showed a stronger interest and understanding of the value proposition, having first-hand appreciation for the product’s impact.
- This search performed above average across key metrics: time to close, strength of active pipeline, and overall candidate sentiment about the opportunity
Placed Candidate
Darren Bezdek
Darren has over 10 years of growth marketing
experience at early-stage startups, launching and
scaling channels like paid search, paid social, and direct mail. With a technical background as a former front-end engineer, he brings a data-driven approach to optimizing digital strategies. He’s driven growth through lead generation, conversion optimization, and market expansion at companies like Opendoor, Nomad Labs, and Honey Homes, managing budgets from $100K to $15M and focusing on A/B testing and funnel optimization.
Days in Market: 55
Candidates Swing Screened: 18
Candidates Presented: 8
Candidates Irrigreen Interviewed: 7