Search Summary
Homebase is the best all-in-one platform for small businesses with hourly teams—scheduling, time tracking, payroll, and now a hiring product. They bring advanced tech + AI automation to small businesses so owners can save time, remove busywork, and focus on running their business.
To accelerate their next growth phase, they engaged SwingSearch to find a strategic, results-oriented Head of Growth Marketing to drive customer acquisition and work cross-functionally to hit ambitious growth targets with precision and creativity.
The search delivered beyond the original mandate: a Head of Growth was placed, and the strength of the pipeline led Homebase to hire two additional Senior Managers of Growth, turning one search into three impactful hires.
Swing Search Insights
- Candidates from consumer and prosumer backgrounds consistently outperformed traditional B2B SaaS profiles, and demonstrated stronger top-of-funnel ownership, creative channel testing, and SMB buyer intuition.
- The highest-quality candidates were “builder” profiles from high-growth Series A-C environments: hands-on, AI-fluent, and comfortable with experimentation. More senior, team-heavy leaders struggled to match the pace and scrappiness required for the role.
Placed Candidate: Head of Growth
Jenna Brennan
A true full-funnel growth operator, Jenna brings both the analytical rigor and hands-on execution Homebase needs. At Dutch Pet, she scaled podcasts from 3% to 30% of new member acquisition while driving a 75% CAC reduction and improving LTV:CAC from 1.5:1 to 3:1 — using CAC, payback period, and LTV:CAC as her core decision-making frameworks. She’s built and scaled in-house teams managing $2M+/month in budget, and is actively leveraging AI tools for influencer discovery, creative testing, and transcript analysis. A rare blend of strategic range and executional depth.
Placed Candidates: Senior Managers, Growth Marketing
Volodymyr Grinchenko
A digital marketing veteran with 12+ years across Microsoft and Deloitte, Volodymyr brings deep expertise in Paid Search, Paid Social, and the full Google Marketing Platform, paired with strong technical foundations in SQL, CRO, attribution, and lifecycle marketing.
Chy Seng
A mobile-first growth leader with a sharp analytics and creative strategy background, Chy has managed eight-figure yearly budgets across 7 channels and has a strong track record of cross-functional collaboration with Product on onboarding, conversion, and AI-driven experimentation.