Sam German


Sam has been in executive search for over 10 years.

Prior to joining Swing, Sam spent six years with SPMB, where she fast-tracked from Associate to Client Partner. From 2017-2020, Sam supported SPMB’s geographic expansion into the Mountain West and Midwest regions. 

In 2021, Sam honed her specialization in Go-to-Market, with an emphasis on functional leadership in Sales and Marketing (direct reports to CROs and CMOs), and deeper segmentation in Fintech/Insurtech, Vertical SaaS, and PLG SaaS. Sam typically collaborates with late-stage VC (post Series B), Growth Equity, and Private Equity portfolio companies.

Sam’s superpower is in quickly building trust, camaraderie, and credibility with her clients.

Notable Placements:

CRO, CoderPad
GM, Klaviyo
SVP Solutions Marketing, EverCommerce
SVP Demand Generation, EverCommerce
VP Product Marketing
, HousecallPro
SVP Marketing, Jobber
VP Product, Jobber
SVP Solutions Marketing, Cohesity
VP Corporate Marketing, Cohesity
VP Business Development, Pie Insurance
VP Marketing, Pie Insurance
VP Operations, Pie Insurance
VP Revenue Marketing, Attentive
Head of Demand Generation, Morningstar
Head of Customer Support, Morningstar

Favorite interview question:

What is the biggest risk you’ve taken in your career and what were your learnings from that experience? Would you assess the result as a success or failure, and why?

A favorite quote:

“You have power over your mind – not outside events. Realize this and you will find strength.”
                                                  – Marcus Aurelius

Fun fact:

I’m a retired ultramarathon runner. My favorite race was the High Lonesome 100 miler in Colorado. Now, I enjoy nature at a more relaxed pace with my family.